this is very important to us. >> the tech daily dose editor for the national journal joins us. >> i am told that you're going to be putting out some guidelines in of the fall. could you tell us what they will do, whom they are aimed at, and more specifically, when they might come out? >> these will not be guidelines in terms of being final thinking on these issues. we will release some draft documents to try to figure out where there are points of consensus and agreement. what we are hoping to do is increase transparency. one of the concerns is that most people do not know they are being tracked. second, come up with clear, meaningful ways for consumers to exercise control and choice. third, identify areas that are most critically important, sensitive and affirmation, and uses of the information beyond online behavioral advertising that we have seen already. those are some of the key issues that we are going to address in the guidance that we put out. >> in your testimony on july 22nd you said this, if legislation is enacted, the commission believes that it is important that it incorpo